About the Name
The name Entelligence is a combination of the concepts 'intelligence' and 'emergence,' which together form the core of our mission and vision. 'Intelligence' refers to our commitment to smart, data-driven solutions and the application of in-depth knowledge to solve complex problems. 'Emergence' illustrates our focus on creating new, innovative solutions that arise when different systems and processes come together and integrate.
These principles are crucial in our approach to bridging the gap between scientific innovation and practical market application. At Entelligence, we strive to transform cutting-edge technological developments into viable products and services that generate economic value and contribute to societal progress.

About the Founder
Open AI ChatGPT about Ruben Brave
“Ruben Brave is a prominent Dutch internet pioneer, media professional, and serial entrepreneur in technology, media, and telecommunication sectors. He has played a foundational role in various significant online initiatives in the Netherlands, particularly for major companies in publishing, sports, telecom, and travel sectors.”
“Brave's career highlights include his instrumental role at DPG Media in creating digital products like the Volkskrant's profitable electronic newspaper. He also spearheaded growth in online exploitation at Hachette Filipacchi Media Netherlands and structured significant ventures like the joint venture between HFM and the Dutch Soccer Association, launching Football Media BV.”
He founded Entelligence B.V., an academic business incubator, which invests in university spin-offs and supports academics in their entrepreneurial journey. Entelligence is noted for its development of the Hero’s Journey Framework, a transformative coaching framework for entrepreneurial academics.
Additionally, Ruben Brave is deeply involved in initiatives that support underrepresented founders. He established the Dutch New Narrative Lab (DNNL), which focuses on mentoring, business development, and fostering inclusivity within the Dutch startup and tech ecosystem (Silicon Canals).
Ruben has also been active in tackling online misinformation through initiatives like Make Media Great Again (MMGA), a blockchain-based platform that allows screened readers to provide feedback on news articles to improve journalistic quality and combat disinformation”.
Google Gemini about Ruben Brave
“About Ruben Brave:
Dutch internet pioneer: He's a prominent figure in the Dutch internet scene, involved in its early stages and actively shaping its development.
Entrepreneur and media professional: He has a long history of founding and leading companies in technology, media, and telecommunications (TMT).
Board member and investor: He currently sits on the boards of various impactful organizations related to technology and media, often focusing on diversity and inclusion initiatives.
Focus on societal impact: He's passionate about using entrepreneurship and technology to tackle complex societal issues.
Key achievements:
Played a crucial role in launching leading online initiatives for major Dutch companies in publishing, sports, telecom, and travel.
Founded Entelligence, an academic business incubator supporting startups from university professors.
Actively advocates for fostering innovation through inclusivity.
Here are some additional details you might find interesting:
Ruben Brave's website: https://www.rubenbrave.com/
An article about him discussing the importance of utilizing talent: https://www.vno-ncw.nl/forum/ruben-brave-waarom-laten-we-nog-zoveel-talent-liggen”
Interview - The Berlin startup ecosystem - BNR Nieuwsradio on
Interview - journalist Paul van Liempt (known from NRC, Het Financieele Dagblad, BNR Nieuwsradio and RTL Z) interview Brave on the media platform “Nieuwe Ankers” (New Anchors).
Podcast:
Wijze lessen van een echte Dot.com bubbel ondernemer
Leaders in sustainability - Ruben Brave (Entelligence)
With Paul van Liempt - Nieuwe Ankers (New Ancors)
Ruben Brave, hoe je als internet ondernemer de wereld diverser kan maken
BNR Nieuwsradio on - The Berlin Startup ecosystem
Durfkapitaal voor Europese start-ups loopt fors terug.
BNR Nieuwsradio
Ruben Brave over culturele diversiteit in de start-up wereld.
Leading entrepreneurship science and education
VU Amsterdam: “Ruben Brave - Successful Tech Entrepreneur and iconic fighter against racial discrimination”
VU Amsterdam: “Meet Ruben Brave, a remarkable Dutch citizen hailing from Amsterdam, with a Surinamese background. Ruben's story is one of triumph over adversity, as he has not only achieved entrepreneurial success but has also emerged as a prominent figure in the start-up scene, fearlessly denouncing racial discrimination.
Ruben's journey has been marked by numerous encounters with racial discrimination. As a person, he has faced challenges due to prejudice, and his experiences as an entrepreneur have been particularly striking. Yet, Ruben's indomitable spirit and determination have fueled his rise above these obstacles, transforming his experiences into a driving force for change.”
About Entelligence B.V.
Entelligence systematically supports bridging the "innovation gap" in the incubator market; on the one hand, most entrepreneurs do not know the route to relevant scientific research institutions and on the other hand, the universities themselves are unable to market their own inventions.
Entelligence is focused on and supports the exploitation plus societal impact of (technical) intellectual property through Valorisation. "Valorisation is the transformation process of (scientific) knowledge into (commercially) viable products, processes or services (money or value), the definition of Techno partner.
For the implementation of valorisation, Entelligence co-operates with specialised entrepreneurs. Their combined knowledge, expertise and network enable Entelligence to create and market new or innovative products and services.
The co-operation is manifested in service or branch-focused (start-up) companies.
Since her early start, Entelligence has adopted the corporate philosophy and to some extent the breeding model of the American incubator Ycombinator (founded by the Harvard alumni founders Paul Graham, Robert Morris, Trevor Blackwell, and Jessica Livingston). In most cases a minority stake is acquired in the respective start-ups, this has proven motivating for entrepreneurs and scientists participating in the incubation program.
Clients of participations of Entelligence include
Amsterdam Business School
Amsterdam Economic Board,
AIDS Healthcare Foundation, Boehringer Ingelheim,
Centre of Job Knowledge Research,
Free University of Amsterdam (VU),
Greenpeace,
Pfizer,
Probiblio,
Roche,
Royal Dutch Soccer Association,
Sanoma Netherlands,
the Netherlands Organisation for Applied Scientific Research (TNO),
University of Amsterdam and University of Applied Science Amsterdam (HvA).
In 2019 Entelligence mainly participated in the media branch through
Make Media GreatAgain (www.mmga.io) while collaborating with two of the Big Four Dutch news media (NU.nl and AD.nl) and in healthcare via
Sophia Medica (https://abs.uva.nl/sophia-medica) with universities, pharmaceutical companies and financial parties.
For 2020 further consolidation and internationalisation of the participation are expected combined with additional steps in the (online) education market for lifelong learning.